Slowed down. Restricted. Held back. Performance robbing deposits sap your engine’s true potential. Shell V-Power Nitro+ unlocks your engine’s performance.

 

To demonstrate this performance difference maker, our team at Wunderman Thompson came up with an engaging and eclectic concept. Utilizing three high level performers, tethered and held back – the stage is set for a struggle to maintain control and reach the ultimate performance level. Performance Unbound  speaks directly to the product benefits and visually showcases performance set free.

 

Check out the work below.

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Credits: Ad Agency: - Wunderman Thompson Atlanta: Jared Kozel (ECD), Diogo Mendonca (ACD Art director), Jefferson Rall (Senior Art Direction & Design), Marcelo Florentino (ACD Writer), Caroline Lancaster (Senior Writer), Gregory Lane (Producer), Rune Milton (Director). All music is from the Shell Sonic Branding suite of original music.