JEFFERSON RALL
Strategic thinker.
Curious collaborator.
Engaging creator.​
RECENT PROJECT HIGHLIGHTS
Shell - Performance Unbound
Slowed down. Restricted. Held back. Performance robbing deposits sap your engine’s true potential. That was the premise behind the new Shell V-Power Gasoline campaign due out this spring. Check out the behind the scenes video of the TV shoot. (In collaboration with Wunderman Thompson.)
WellCare's WellBeing Icon
Late Arrival needed a modern, clean logo mark in order to command attention, but not compete with the artwork that would be presented through its varied communications.
Another priority was creating
a consistent and clear brand identity, utilizing the new mark through web, social and
other, more traditional communication materials.
Drive-in Church
The Daytona Beach Drive-in Christian Church has been preaching the good word to people in their cars since 1953. We created this poster series to help renew interest in a brand that suddenly seems to make a lot of sense. The campaign was a finalist in the Regional Addy's Best of Show,
Community Awareness category!
RECENT NEWS
01
03 / 15 / 2025
Recent collaboration with the
Late Arrival Art Fair, Jacksonville's most aggressive art endeavor,
has garnered entry into the Communication Arts 2024 Design Annual. See the
project here.
​
02
02 / 17 / 2025
Work for V-Pizza's frozen delivery packaging has won a Gold Addy at the local Jacksonville Ad Federations Addy Awards. The project was in collaboration with the Connect Agency.
03
05 / 11 / 2024
Excited to share that several projects done with VML Atlanta won multiple gold Addy Awards and the 2024 Best Of Show at the American Advertising Awards.
