WellCare is a 23 billion dollar Medicare and Medicaid healthcare company based in Tampa FL with representation in over 25 states across the country. WellCare wanted to go after a more upscale market while finding a way to bring their new brand position of “Beyond Healthcare. A better you.” to life.

 

Focusing on WellCare’s “community call center,” staffed with over 200 knowledgeable care coaches, I wanted to give them a memorable icon that could syncopate with the WellCare name and engage a new audience in a disruptive but emotional way. Eventually, my concept of “helping you get in touch with your well-being” was chosen to lead their corporate branding and marketing.